How it all began…
I – Peter Peer – spent my first holiday in Crete with a friend, equipped with only a sleeping bag.
I decided again to go on holiday to Crete because I couldn’t get enough of this adventure. As I didn’t know where to keep my valuables I asked on impulse the owner of a beach bar whether I could deposit them with him. This little story led to a wonderful friendship. The whole family helped me to establish Creta Vital and now they are still helping me. Furthermore the daughter of the hostess/innkeeper became my witness.
After 19 years of field experience (12 years in the food sector) I decided to become self-employed and what would make more sense than to market Cretan products. Armed with a list of the chamber of commerce, I spent 14 days in Crete in December 2002, looking for a possible supplier.
The “Creta Vital GmbH” was founded and started with local honey promotion. Little by little/step-by-step we began including trade in olive oil in our services and expanded our range.
The purchaser of the German Georg Jos. Kaes company in Austria requested me to look for ZIP fire starters because in Germany they where no longer marketed and he required them. However I found them in Ireland, not in Austria. Ever since then ZIP fire starters have been a typical item in our range.
Antonios Tzikas bought 30% of the shares of Creta Vital. At that time he was the export manager of the “Pelekan” company with which Creta Vital had already a business connection.
We made our first delivery to Romania.
Antonios Tzikas left the company (we are still good friends). Also it was the year of the distribution of the private label for fire lighters “Flamm Fix”.